In the ever-changing information era, the tourism industry is faced with resource integration, transformation and upgrading. Can the original services and planning adapt to the needs of tourists in the new era? How can scenic spots improve their management capability and the optimization and upgrading of marketing models?
With the continuous development of modern science and technology, the concept of smart tourism has been accepted and applied by more and more scenic spots and cities. Smart tourism has become a new trend as well as new driving force for tourism market demand and tourism innovation and development. With the increasing size and increasingly fierce market competition, scenic spots increasingly focus on building a smart tourism service and information platform to optimize the top-level design and marketing tools. On this occasion, it is especially important to understand the resources, characteristics and needs of the scenic spots and create products that meet the needs of the scenic spots.
Scientific management, process reengineering, service enhancement, value realization, consumer behavior and attitude research
Industry operation data analysis, optimization of tourism resource management models, creation of scientific tourism management systems, and smart tourism research
A multi-service integrated open platform which can meet the personalized travel needs of tourists and enhance the connotation of smart services
Accurate marketing, deep mining of big data, formation of a sustainable tourism eco-chain, integration of the tourism resources of destinations and the surroundings, establishment of marketing channels fully connecting with the Internet, and building of the region-wide tourism ecosystem.
A comprehensive tourism interactive experience platform truly presenting the industrial resources of tourist destinations and providing immersive service experiences
Organic integration of resources in a certain region, industry integration development, social co-construction and sharing, promotion of the coordinated development of regional economy
Integrating the resources of scenic spots and surroundings, providing more tourism product options, optimizing scenic spot management and process reengineering, and providing personalized services to improve the visitor experience
Integrating the Internet technology and scenic content innovation, increasing brand value, improving visitor satisfaction, market positioning and marketing strategy, and promoting resources via all media
Providing the most vivid travel experience, building the real environment of tourism destinations, enhancing the brand image and propaganda effort, and improving the resources competitiveness
Relying on our large data centers and professional research teams, we provide timely, accurate and comprehensive information monitoring and analysis services for you by virtue of the powerful information monitoring and intelligent massive data analysis technologies.
With the advent of the information age, the technology supporting smart tourism has been gradually mature and perfect, and the application of smart tourism has become more and more popular. By right of years of experience in the smart tourism industry, we can provide highly efficient tourist information services for you based on the cloud computing and big data.
Based on the long-term service experience in the cultural tourism industry, we can conduct research on and analysis of the specific projects of customers in the early stage to identify the market positioning of the projects and tailor marketing strategies and solutions for customers.
We can help customers to improve their visibility, reputation and brand image, take advantage of the influence and propagation speed of online and offline media resources, and conduct statistics and analysis of propagation effect and provide them for customers.
A scenic spot is one of the first 5A-level scenic areas in China. With top tourism resources, it receives more than 30 million domestic and foreign tourists every year. The scenic spot needed to conform to the development of the information age to explore a new tourists-oriented scientific and effective path on the aspect of smart tourism business.
With the goal of improving the tourism facilitation level and industrial operation efficiency, HCR provided services such as scenic spot consumer research, competition pattern research and promotion planning for the scenic spot mainly by realizing intelligent tourism service, management, marketing and experience to meet the scenic spot's requirements for strengthening the top-level design, improving technical standards and integrating information resources.View more
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