Since the access to the Internet in 1994, China's Internet has achieved great results. Since Internet entertainment and e-commerce became hotspots of Internet applications, the future Internet transformation and upgrade of real enterprises will usher a new Internet application climax. Thus, the Internet service industry has a broad market space.
Today, as the Internet is booming, the IT market is facing changes based on the Internet trend. What is the focus of marketing in the new market environment? Where should the channels go when e-commerce channels attack offline channels? Where to find new growth when market growth slows down?
Based on industries: Product pricing research, product life cycle research, post-marketing feedback, market information monitoring and analysis, and SMB corporate research
Based on users: Concept testing, product testing, marketing feedback, and price testing
Focus on the market: Market entry, market segment research, industry chain research, competitive intelligence research, policy and macro environment research
Focus on business: Product pricing research, product life cycle research, and product demand information monitoring
Channel expansion, channel audit, mystery customer solutions, and terminal competitiveness improvement
With a monitoring history of 10 years, we can help IT vendors clearly understand the market trends of full-line IT products, from small products such as mobile phones, chip components, etc. to large devices such as servers and storage devices.
With the resources of our strategic partners on the SMB side, we have conducted SMB research with various IT vendors, and have a broader perspective and in-depth research capabilities for the SMB market, which can help IT vendors to better develop the SMB market.
With 20 years of research experience in the IT market, we have accumulated rich resources and experienced IT researchers. Having full understanding and a broad vision of the entire IT industry, we can predict and study the IT industry, IT products and business models and help various IT vendors better seize market opportunities. Currently, a large number of manufacturers in the IT industry keep long-term cooperation with us.
In addition to study of the IT industry itself, we have also rich and profound research experience in the upper and lower reaches of the IT industry. The research scope includes upstream suppliers' supply capacity, supply modes, value embodiment and other operating systems, downstream channel models, SI system integrator service models, service outsourcer service models, downstream value chain, etc., which can help IT vendors make better business models and cooperation forms.
With a mystery customer execution team of more than 5,000 members covering tier 1 to tier 6 cities and radiating the towns, we provide you with feedback on monitoring results within 24 hours and respond quickly to the monitoring needs of the headquarters. Besides, the detected contents cover all users' touch points of the entire process of the channel and run through the entire process of sales, services and marketing of terminal operations. Through in-depth exploration of experiential marketing as well as discovery and solving of the transaction conversion rate problem, we help enterprises to improve the sales capacity of terminal personnel and achieve the improvement of terminal transaction conversion rate.
The contents are still under construction. Please stay tuned.
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