Consumer Insight

Is it enough to understand consumers only by relying on surveys and interviews with them?
How can the large amounts of information data on consumer transactions in the hands of businesses generate greater value?
A man plans to buy a product of A brand, but buys a product of B brand in the consumer market at last. What affects his purchase decision?
Is it enough to analyze the brand only from the perspective of consumers? How is it linked to businesses?

We Provide You With

Knowledge about consumers through questionnaires and interviews

Search and analysis of comprehensive data based on interview information and corporate backstage customer data information

Comprehensive understanding of consumer behaviors and attitudes

Understanding of brands from the perspective of consumers

Evaluation and analysis of brands the perspective of businesses

Service Scenarios

Customers

Cognition

AUB™ consumer attitudes, behaviors and habits

Knowledge

Shopper™ shopping research

Exploration

UNN™ demand exploration

Understanding

MO™ market segmentation

Brands

Conversion

BSwitch™ brand conversion

Value

BEquity™ brand equity

Health

BHealth™ brand health

Positioning

BPosition brand positioning

Typical Services

AUB™ consumer attitudes, behaviors and habits

The traditional U&A research completely understands users' behaviors and attitudes from the perspective of research, while users' consumption habits can be directly explored in the data kept by businesses.
As a combination of traditional research and big data, AUB™, an abbreviation of attitude, usage and behavior, helps businesses understand consumers more comprehensively and thoroughly.

AUB™ can analyze the following relationships:

Consumers and brands
Consumers and consumers
Products and products
Consumers and products

Shopper™ shopping research

Shopper™ clearly defines the difference between consumers and shoppers as well as that between the willingness to spend and the behavior of buying.
Knowledge about all the factors that buyers see and feel about during the final stages of shopping in a consumer market is gained.
The factors that ultimately contribute to the purchase at the sales terminal are analyzed.
Businesses are helped to find ways that effectively influence shoppers.

BEquity™ brand equity

BEquity™ takes into account the two factors of sensibility and rationality from the perspectives of consumers and businesses, and understands brands based on cross-analysis of four dimensions, to help businesses find practical brand improvement ways.

Consumer Insight

We Provide You With

Service Scenarios

Typical Services

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