As a nationwide fast food group, the customer has a large number of consumer research and insight projects every year. Before that, it spent much money and time on these projects each year.
We have established a nationwide online consumer community covering large, medium and small cities for the customer. Various quantitative and qualitative research projects can be conducted in a short period of time. Dozens of insight research projects, including concept tests, promotional tests and advertising tests, can be conducted for customers in a short period of time each year. The customer has made comparisons internally. The findings of similar projects conducted through our online community research are more accurate and cost shorter time and less money. Not only that, the online research community can also conduct many life scenario researches through diary, video and other means to provide first-hand information and insight for customers' innovative business.