Automobile Industry
In-depth analysis of newly marketed models
Cooperation background
Behaviors like how a large car manufacturer pays attention to, chooses and makes decisions on the consumers of a model are analyzed.
Solutions
Data are collected through the entire media's public opinion monitoring systems, the data search platforms and others. In-depth analysis of the information regarding customers' concern about the new model, discussions of the selection, key points of decision-making, and related factors of subsequent purchase are carried out through artificial intelligence such as natural language analysis, to learn about the motives of customer purchase as well as the opinions on comparison between the new model and other models, thereby to ultimately achieve effective tracking and guidance.